Five Reasons Why You Should Have a Mobile Responsive Website

Five Reasons Why You Should Have a Mobile Responsive Website

Mobile devices are rapidly taking over desktop and laptop usage. A late 2012 report forecasted that more than 4.4 billion people around the world will be having a smartphone in their hands by 2017. That’s a staggering growth of as much as 29% per annum in the count of smartphone users.


If that is the case, you can surely say there will be lots of investment by eCommerce websites to provide an enhanced browsing experience to the smartphone users. DotcomWeavers, a leading web development company in NJ insists all its clients to develop responsive sites. We knows that it’s only a matter of time before the competition picks up and hence encourages everyone to consider ‘going MOBILE’.

In fact if you have a website or you run an eStore, here are five reasons why you should equip it with a mobile-optimized version:

1. Google loves websites that are mobile responsive

Website responsiveness is such an important factor that it impacts on your ranking within Google’s algorithm. As a matter of fact, Google has been considering page load time since spring of 2010 to rank websites on its search engine directories.

Work Coach Café, the famous blog on career coaching and professional advice, saw a 40% increment in traffic following its page-load speed optimization. That’s quite something, if you’re selling products and services online.

2. There are tons of mobile phone users you can score with a responsive site

KISSmetrics shared a report earlier which said that nearly 73% of mobile phone users surfing the internet through their handheld devices have encountered problems at least once in the past 12 months loading a website.

That is 73% of users that are agitated to press the refresh button. If you have a mobile-responsive website that loads within seconds, you will easily score customers from the competition.

Also, 47% of the world’s smartphone users expect a website to load in less than two seconds. A responsive site can be optimized to load in under than a second, according to Google.


3. Mobile-optimized sites receive twice as much traffic as the rest

It was estimated that a delay of just one second can cost you a loss of conversions of 7%. Let’s assume a store that has earnings of $100,000 in a day. If the site load time is slowed down by one second, it could lose up to $2.5 million each year.

Also, as much as 44% of online buyers will be sharing the story of their terrible online buying experience with their social circles. The consequences are therefore far-reaching. Moreover, Search Engine Watch reported that 30% of the entire traffic on eCommerce stores in 2013 was coming from smartphones and tablets.

4. Mobile traffic is making new records for the first time in history

Facebook reported a monthly active user base of 680 million in 2012. That was the first time mobile users exceeded the number of PC users in history. This was a growth of more than 57% since 2011.

Moreover, handheld device traffic only accounted for 1% of the entire web traffic in 2009. In 2012, this figure hit 13%, making smartphone users the fastest growing audience browsing the internet.

Another astonishing report was produced in 2010 which stated that there has been an increase of 400% in mobile searches. That figure has since then increased. By then end of 2013, as much as 9 out of 10 people using mobile search will purchase or visit a product/service online.

5.  Smartphone users and the future of the internet

It is reported that Microsoft’s upcoming Windows will be powered by HTML5 platform, making every device in the world operable by the latest Windows offering. This is a significant move and will provide tough competition to not only computer OS but smartphone OS as well.

Webapps are considered the future of the internet. Snapchat and Facebook have already brought an in-app store thus not allowing their traffic to divert. The results are staggering as these in-app stores are mobile-responsive.

If your store has a responsive site, there won’t be a need for your audience to reach marketplaces or other online shopping indexes. ‘Mobile is not an option, it is the future, the way forward,’ says co-founder of DotcomWeavers, Amit Bhaiya, ‘the sooner we get on it the better we will leverage.’


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